Privacy policy

**Privacy Policy**

*Last updated: March 25, 2025*

This Privacy Policy describes how **Alex Print Worx PTY LTD** ("we", "us", "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from [https://apw.com.co](https://apw.com.co) (the "Site").

By using the Site or Services, you agree to the collection, use, and disclosure of your personal information as described in this Privacy Policy.

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### 1. Changes to This Privacy Policy

We may update this policy from time to time. Changes will be posted on this page with an updated date. Please review periodically.

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### 2. What Personal Information We Collect

**Directly from You:**

- Name, address, phone number, email

- Billing and shipping information

- Account login details

- Shopping cart and wishlist activity

- Customer service messages

**Automatically (via Cookies):**

- Device info, IP address, browser type

- Usage data and interaction on the site

- Access and error logs

**From Third Parties:**

- Shopify (eCommerce platform)

- Payment processors

- Marketing and advertising partners

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### 3. How We Use Your Information

We use your data for the following purposes:

- **To provide services:** fulfill orders, process payments, handle returns, deliver notifications

- **Marketing & advertising:** send promotions, customize content, and serve relevant ads

- **Security & fraud prevention:** monitor suspicious activity and protect your account

- **Support:** respond to inquiries, feedback, or complaints

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### 4. Use of Cookies

We use cookies and similar technologies to:

- Power and personalize the website

- Run analytics

- Remember user preferences

You can adjust your cookie settings in your browser. Blocking cookies may impact functionality.

Learn more: [Shopify Cookies Policy](https://www.shopify.com/legal/cookies)

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### 5. Disclosure of Your Personal Information

We may disclose your data to:

- Vendors performing services on our behalf (e.g. Shopify, shipping, support, analytics)

- Marketing and business partners

- Affiliates and within our corporate group

- Law enforcement or legal entities (if required)

- As part of business transfers like mergers or acquisitions

We do **not sell sensitive personal data**, nor use it to infer characteristics about you.

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### 6. Advertising & Sharing

We may "sell" or "share" (as defined by law) data with marketing partners to:

- Deliver ads on our site and third-party platforms

- Track performance of ad campaigns

You may opt out of this under your privacy rights (see Section 9).

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### 7. User-Generated Content

Any content you share publicly (e.g., product reviews) may be viewed and used by others. We are not responsible for third parties’ use of public information.

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### 8. Third-Party Websites

Our site may link to external sites. We are not responsible for their privacy or security practices. Please review their policies separately.

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### 9. Children’s Data

Our services are not intended for children. We do not knowingly collect data from anyone under 16. If you believe we’ve received such information, contact us to delete it.

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### 10. Security and Retention

While we implement reasonable security, no method is 100% secure.

We retain your information as needed to:

- Provide services

- Comply with legal obligations

- Resolve disputes or enforce policies

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### 11. Your Rights and Choices

Depending on your location, your rights may include:

- **Right to access** – See what data we hold about you

- **Right to delete** – Request data be erased